Měření výkonnosti podniku pomocí metody Balanced Scorecard
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Vysoká škola báňská - Technická univerzita Ostrava
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The aim of the diploma thesis is evaluate the current situation of the company SEMO a. s. using the Balanced Scorecard method and identify suggestion and recommendations suitable for improving performance. In the theoretical – methodological part will be defined of performance and performance measurement procedures. In the next part will be defined Balanced Scorecard method with focuse on individual perspectives of this method. The practical part of the thesis will be focused on the analysis in individual four perpectives. The final part will consist of a proposal for the possible implementation of the Balanced Scorecard method in the company.
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Balanced Scorecard, business performance, strategy, financial analysis