Marketingový výzkum v oblasti spokojenosti zákazníků ve vybraném podniku

Abstract

The topic of my bachelor´s thesis is an analysis of marketing research for the BorsodChem MCHZ, limited company. The firm is established in Ostrava- Mariánské Hory, and it deals with the production and the sales of organic chemical products and also of anorganic chemical products in smaller amounts. I conducted the analysis of marketing research based on obtained values, which were provided to me from business trips. The whole bachelor´s thesis is devided into six chapters and into theoretical and practical parts. In the theoretical part I focus on the introdustion, the characteristics of the firm and the definition of marketing research. The separate analysis, the proposal, the recommendations and the conclusion of the whole bachelor´s thesis will be prepared in the practical part.