Marketingový výzkum spokojenosti zákazníků vybrané společnosti

Abstract

This Bachelor project is focused on the marketing research of customers satisfaction with the public transit in Chomutov and Jirkov. As a result of these survey and analyze of the gained data will be suggestions and steps to give us better ideas how to improve the customers satisfaction. This Project is divided into the theoretical and practical categories. The theoretical part includes three chapters. After the 1st chapter describes this part the basic information about Transportation Department and continues with the description of marketing research. The Practical part is focused on the own realisation of the marketing research of customers satisfaction with the public transit of Transportation Department in the towns Chomutov and Jirkov.