Návrh na zavedení nového výrobku na českém trhu s tetováním

Abstract

The thesis occupied by new way of tattoo, which is Tattoo – spray. The main aim was to find and suggest ways, which the Tattoo – Spray would enforce on the Czech tattoo market. I used personal and electronic questioning to know the attitudes of young people to tattoo spray. In total 292 young people aged 12 to 35 years answered the question form. The result of the marketing research formed the basis for suggestions and recommendations, which may contribute Tattoo – spray to higher knowledge and attractiveness of this product, and they may strengthen the position of the product Tattoo – spray among other types of tattoos on the Czech market. For example, I suggested extending the range of tattoo motives and accessories for the Tattoo – spray, then distributing the products to drugstores and stationer’s and also promoting products through the tattoo events in discos and music festivals. Other recommendations refer to marketing communications to increase knowledge of product Tattoo – spray.