Provedení strategické analýzy organizace

Abstract

This bachelor thesis focuses on conducting a strategic analysis of TEKO TECHNOLOGY s.r.o., a company specializing in the production and distribution of printing cartridges and office supplies. The aim of the thesis is to analyze the external and internal environment of the company using methods such as PEST analysis, Porter's Five Forces model, financial analysis, and SWOT analysis, and to formulate recommendations for the company's strategic development based on the findings. The theoretical part defines key concepts and tools of strategic management. The practical part applies these tools to TEKO TECHNOLOGY s.r.o., identifies the main factors influencing its current market position, and proposes measures to strengthen its competitiveness and future stability.