Analýza merchandisingu v drogeriích

Abstract

This diploma thesis finds out a merchandising level in selected retail chains. The aim of this thesis was to analyze current merchandising levels of Signal toothpaste in selected retail chains in the city of Ostrava. The research included seventeen ratail units which consisted of twelve chemist's and five hypermarkets. The results of marketing research were acquired by means of qualitative analysis called Total Shopcore Index.