Analýza spotřebitelského chování na trhu vegetariánských produktů

Abstract

The diploma thesis focuses on the analysis of consumer bahaviour in the market of vegetarian products. The aim of the thesis is to propose recommendations to improve product offerings, marketing communication and distribution strategies in the vegetarian product market. The analysis of data from a questionnaire survey along with a chapter with specific suggestions and recommendations for the vegetarian market to contribute to better customer satisfaction, communication, personalisation of the offer and accessibility and clarity of the vegetarian offer.