Strategická analýza společnosti Top Fitness Poruba

Abstract

The aim of this bachelor’s thesis is to find out the curent position of the branch Top Fitness Poruba on the market based on strategic analysis and then suggest recommendations for further development of the branch. This thesis is divided into a theoretical and a practical part. In the theoretical part there are described selected tools of strategic analysis and some of them are used in the practical part. Based on the used analysis the SWOT analysis is created. According to the results of strategic analysis the strategic recommendations for the branch are given in the conclusion.