Zpracování podnikatelského plánu pro prodej fotovoltaických systémů

Abstract

This bachelor thesis focuses on the issue of creating a business plan for a new company that deals with the sale and installation of photovoltaic power plants. The theoretical part focuses on the practical description of the different parts of the business; the procedure for the preparation of the business plan is also described. The emphasis is on the analyses that are used in the practical part and are important for the preparation of the business plan. The practical part contains the developed business plan, where the aspects necessary for the establishment of the company are discussed and described. The analysis of the micro and macro environment, as well as the analysis of the internal environment, the marketing plan, the costs and the financial plan are developed. Finally, the findings of the practical part of the bachelor thesis, which were found on the basis of the analyses and calculations are summarized.