Strategická analýza podniku

Abstract

The bachelor labour is dedicated to analyse inside and outside background of the company A.T.Y.P. group, s.r.o.with a view to find a competitive advantages of the company and to indentify opportunities and threats on the market. The theoretical part of the labour is focused on the strategy of the company, its key points and basic procedures of strategic analyse. The second part considers analytic method, which are the most often used in practice. The practical part of the labour describes the company A.T.Y.P. group, s.r.o. with definition of their inside structure, and describes outside environment, which influence the company. The inside situation of the company is reviewed by PEST analyse, competitors are analysed according to Porter scheme, and there are described, in SWOT analyse, strong and weak points of the company, its opportunities and threats. At the end of the labour are proposed the recommendations enabling to improve a current situation of the company on the market.