Zhodnocení konkurenceschopnosti vybraného podniku působícího v oblasti polygrafie

Abstract

The aim of this thesis was to evaluate the competitiveness of the enterprise FINIDR, s.r.o. and to present potential recommendations for improving its competitive position on the market. The competitive evaluation was carried out through analyses that examined both the internal and external environment of the company. The external environment was examined by PESTLE analysis and Porter's Five Forces. The internal environment was examined by VRIO analysis and financial analysis. The results of the financial analysis were then compared with the competitor firm by using the Spider analysis. Lastly, a SWOT analysis was carried out, which evaluated the strengths and weaknesses of the company as well as opportunities and threats from the external environment. Based on the analysis, it was found that FINIDR, s.r.o. is very competitive, and its current market position should not be threatened. At the same time, recommendations were presented to the company that could help it to improve or strengthen its market position. These include the use of a CRM system and digital printing technology, as well as recommendations on improving internal communication and reducing the rate of indebtedness.