The impact of identity on organization efficiency

Abstract

In today's turbulent world the emphasis is put on knowledge society, human resources are the key factor in productivity of an organization, and the efficiency of an organization is affected by its productivity. Human resources are an important element in stable and efficient organization that is competitive. The paper highlights the identity and the integrity of a company as the soft factors affecting organizational efficiency. On the basis of secondary analysis and field survey in 8 organizations it was identified and examined whether knowledge of a company goals and vision leads to higher workers' efficiency and thus to higher organizational performance, by using the quantitative and qualitative research methods, especially survey and interviews. The research proves that knowledge of goals contributes to the improved performance of individuals and organizations.