Podnikatelský plán pro otevření franšízové pobočky společnosti Partners Financial Services, a. s.

Abstract

This bachelor’s thesis focuses on financial consultancy and opportunity of making franchise branch of Partners Financial Services in Bruntal. The aim of this thesis is creating business plan for franchise bureau of Partners Market in Bruntal, and verify whether is this plan realistic. The first part of this thesis concerns on the theoretical inputs, issues of financial markets, entrepreneurship and concerns definitions and attitudes, that lead to the successful preparation and realisation of business plan. There are included methods for analysing environment as PESTLE analysis, Porters 5 forces and SWOT analysis. Practical part is focused on creating business plan and there are applied calculations, what help to evaluate the projekt. The forth part of thesis is focused on marketing and propagation of the franchise branch. At the end of this bachelor’s thesis is assessment and recommends, which come out of all calculations and analysis. This thesis includes 8 attachments, where is possible to see calculations and data which helped to evaluate whole business plan.