Aplikace metody Balanced Scorecard v dopravní firmě
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Authors
Hron, Tomáš
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The thesies provides the basic theoretical information about the BSC and the stepsprior to implementation, such as financial performance measurement and strategicanalysis. It describes four basic perspectives of the BSC method and describe why businesses need this method. The practical part is focused on the application design in the company BODOS Czechia and providessuggestions and recommendations in implementing the recommendations of the BSC method.
Description
Import 30/10/2012
Subject(s)
Balanced Scorecard (BSC), SWOT analysis, PEST analysis, Porter's five forcesmodel, Economic Value Added (EVA)