Konkurenceschopnost podniku
Loading...
Files
Downloads
6
Date issued
Authors
Vorlíčková, Eliška
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
This thesis is dedicated to the competitiveness of the firm. The aim was to base the previous analysis determine whether the company would be worthwhile to enter the czech market and whether it will be able to succeed in this market. Furthermore through analysis of internal strengths and weaknesses of the firm and external opportunities and threats to propose measures that would lead to increased competitiveness. The thesis is divided into several parts. The first part defines the theoretical and methodological issues. The second chapter is dedicated to the characteristics of the company. Then analytical part, where we use different methods for evaluating the competitiveness of the company. The fourth and final chapterde scribes the reasons why the firm should enter to the domestic market. There are designed specific strategies that the company could apply to the czech market and other proposals, which should contribute to increasing competitiveness.
Description
Import 04/07/2011
Subject(s)
Competition, competitiveness, IDINMOSU model, competitive advantage, competitive strategy, company, business, entrepreneur, entrepreneurship, small and medium company, business environment, PEST analysis, SWOT analysis, Porter's model, metod of assessment of business viability, an indicator of the business vitality, diversification.