Analýza marketingového mixu střední odborné školy

Abstract

The target of the thesis was to analyze the tools of the marketing mix of the secondary school Lipany and to eventually suggest amendments, with whose help could the school improve satisfaction of all its customers, meet visions that would suit the customers and last but not least, get into public awareness. As a method of data collection, I chose, personal questioning. Respondents were composed of students and pedagogues of the secondary school. For analysis, the statistical software SPSS 16.0 for Windows was used. In the final chapter are summarized suggestions and recommendations on how to improve, increase effectiveness eventually change or amend the given elements of the marketing mix.