Zpracování strategické analýzy pro vybraný podnik
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Vysoká škola báňská – Technická univerzita Ostrava
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This bachelor thesis is focused on the processing of strategic analysis for a selected company. The first theoretical part of the thesis defines the basic concepts and theoretical explanations of the analysis of the internal and external environment. The second part presents the company on which the analysis is processed. In the practical part are applied individual methods from theoretical part. Based on them are proposed recommendations .
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strategy, strategic analysis, internal factors, external factors, PESTLE, SWOT, the financial situation, competition