Návrh na zavedení koncepce společenské odpovědnosti ve vybrané organizaci

Abstract

The thesis is focused on the proposal for implementating the concept of social responsibility in a selected organization which is Kampus Palace. The aim of the thesis was to carry out a detailed analysis of the socially responsible activities already taken by the Kampus Palace which could form the basis for applying the concept of CSR to this organization. First chapter is devoted to the theoretical basis of this concept. In the following chapter, the selected organization is characterized. Its strategic position and history of the building in which it resides is also mentioned here. The practical part of the thesis analyzes the current level of application of the concept of social responsibility in the organization. The methods chosen for this analysis were questionnaire survey, structured interview and study of Internet resources. The result of the thesis was to determine the level of application of socially responsible activities in the functioning of the campus. On this basis, suggestions and recommendations were subsequently presented.