Marketingový projekt vzdělávacího programu technických pracovníků ve strojírenství v Moravskoslezském kraji

Abstract

The bachelor thesis is focused on the process of adaptation the project for the course „Process efficient production“ – rationalization of production, decreases of cost, standardization, which be held at VŠB - Technical University of Ostrava, Department of Mechanical technology. The content of my work is the processing market analysis in the Moravian and Silesian region in terms of competition, supply, cost, customer, content of courses and then its evaluation. The result of the bachelor thesis is proposal for marketing project of the course and a variant of marketing tools which have to increase it´s competitiveness and the most suitable promotion.