Analýza vnímání značek na trhu bioproduktů

Abstract

The aim of the bachelor thesis was to analyze the of the brand perception on the organic products market.The first and last chapter is the Introduction and the Conclusion. The second chapter is a theoretical one relating to the definition of brand, function, and its elements. In the third chaper I deal with the characteristics of the PRO-BIO company and its environment. I described the method and the procedure in the fourth chapter. In the fifth chapter, I analyzed the perception of the bran on the organic products market. In the penultimate chapter I made a suggestion how to improve the known brands on the organic products market.