Podnikatelský plán pro založení areálu na vodní sport

Abstract

This thesis deals with the business plan for the water sport park on the Olešná Lake. Firstly, in the theoretical part are definied key words such as enterprise, enterpreneur, business plan, then the basic legal forms of enterprise and methods for the analysis of the business environment are described. In the practical part these methods are aplied. Using SWOT analysis and Porter's five forces the environment of the company is evaluated and the prices of the services are set. Due to the analysis results, the financal plan for the company is compiled including cost and revenue estimation. The business plan showed that the water sport park has the potencial to be cost-effective. The investement will be returned in two years and three months.