Strategický management vo vybranej organizácii

Abstract

The title of this work is „Strategy Proposal For A Selected Company“. It´s aim was analyse the present condition of the company First SK, s. r. o. and propose an appropriate strategy for the next two years. Very important is knowledge of internal conditions and we have to also respect external surrounding.

This work is divided into two parts - theoretical and practical. In the first part I defined a term as strategy, strategic management and thinking and I also defined an strategic tools, which I used later in the practical part of this work.

In the second part I introduce a company First information systems, s. r. o. and I presented it´s development, products and organization structure. Then I analyzed the current status of the company where I conducted an analysis of internal and external business surrounding. For this I used the PEST analysis, Porter analysis, financial analysis and finally a SWOT analysis. I did also predict the development of business surrounding and formulate appropriate strategies for the company.