Příprava a organizace sportovní akce

Abstract

This bachelor thesis focuses on the analysis of the management and organization of a selected sports event, specifically the Ostrava University Basketball Derby. This event is organized by the Uni Events z. s. association. In the theoretical part, which focuses on defining basic concepts, key areas such as sports management, marketing, sports event management, and fundraising were defined. The practical part focused in detail on the analysis of the event preparation, the evaluation of its financial provision, and its social and charitable impact. Subsequently, a thorough analysis of the personnel provision and organizational structure was carried out. Using the methods of a personal interview with the organizer and a SWOT analysis, the aim of the thesis was clarified. Weaknesses in the organization were identified, and appropriate recommendations and proposals for future editions were subsequently formulated.