Analýza uvedení maloobchodní značky na trh

Abstract

In my thesis I deal with the topic “Analysis of Introduction of Private Brand on the Market“. Its main aim was to make an analysis of Introduction of Private Brand and the various elements of Retailer Chain Globus. I have done a research of consumer to detect their views. I have addressed two hundred people in my research. In the final part of this thesis there are proposed certain recommendations which concerned the elements of brand, sales promotion and advertising.