Měření spokojenosti zákazníků potravinářské prodejny

Abstract

The Bachelor Thesis deals with the evaluation of the measurement of customer satisfaction with the food outlet. The aim of the thesis is to accomplish the analysis of customers satisfaction with a chosen outlet, including its products and staff. Customer satisfaction is assessed by means of personal interviews, which results serve for making possible redommendations for increasing the customer satisfaction. Customers were the most satisfied with a store appearance and the freshness of food, while the best results were assigned to the parking conditions and a range assortment.