Návrh vhodné strategie rozvoje podniku

Abstract

The topic A Development Strategy Proposal is processed in this thesis. The purpose is the evaluation of corporate activities by analysis and some proposals strategic actions for the future development. The theoretical part of thesis is focused on business area and breakdown of enterprises in the Czech Republic. I also focused on management characteristics and description of the strategic management, manager, entrepreneur and role of analysis. End of the theoretical part includes chapter on potential business crisis. The theoretical part continues by the practical part in which I work out my chosen enterprise. I define the business object, the system of business and sector of enterprise. I make a financial analysis, SWOT analysis, Porter's Five Forces and the PEST analysis. After analyzing I present my evaluation of the organization, including a development the future strategy proposal.