Analýza reklamy pomocí marketingového výzkumu

Abstract

The subject of my thesis are the problematics of the advertising industry. I focused on the legislature in the area of advertosing, communication media serving the publication of advertisements and I condocted my own marketing survey in which I focused on the aproach of the Czech communy towards advartising. The most importnat questions I tried to solve were which types of advertising are most favorite and why, in which communication media is advestising most offective and what components should be incorporated info succcesful advertisements.