Hodnocení obchodních aliancí v letecké dopravě z hlediska ekonomické efektivity

Abstract

This bachelor's thesis analyzes business alliances of airlines and their impact on the economic performance of carriers. The theoretical part defines airline alliances, describes the development of the main global alliances and evaluates the benefits and risks of cooperation. The practical part compares selected economic indicators of member and non-member carriers and proposes a framework for effective participation in an alliance or an alternative form of strategic cooperation.