Analýza konkurence obchodů se stavebninami

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dc.contributor.advisorKozel, Roman
dc.contributor.authorLelovská, Monika
dc.contributor.refereeLevenda Gleichová, Gabriela
dc.date.accepted2024-05-24
dc.date.accessioned2024-06-27T17:29:14Z
dc.date.available2024-06-27T17:29:14Z
dc.date.issued2024
dc.description.abstractThis bachelor's thesis deals with the analysis of the competition of stores with building materials, when 5 stores in the city of Opava were selected and their competitiveness was assessed. In the practical part, data collection was carried out using a questionnaire survey on the Internet, when after evaluating the results of the questionnaires, the most important criteria were selected, and based on the research results, the lowest-rated store was selected and suggestions and recommendations were proposed to it, which should lead to an improvement in competitiveness.cs
dc.description.abstractThis bachelor's thesis deals with the analysis of the competition of stores with building materials, when 5 stores in the city of Opava were selected and their competitiveness was assessed. In the practical part, data collection was carried out using a questionnaire survey on the Internet, when after evaluating the results of the questionnaires, the most important criteria were selected, and based on the research results, the lowest-rated store was selected and suggestions and recommendations were proposed to it, which should lead to an improvement in competitiveness.en
dc.description.department545 - Katedra ekonomiky a systémů řízenícs
dc.description.resultvelmi dobřecs
dc.format.extent747811 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.otherOSD002
dc.identifier.senderS2735
dc.identifier.thesisLEL0016_HGF_B0724A290003_2024
dc.identifier.urihttp://hdl.handle.net/10084/154733
dc.language.isocs
dc.publisherVysoká škola báňská – Technická univerzita Ostravacs
dc.rights.accessopenAccess
dc.subjectobchod se stavebninamics
dc.subjectrespondentics
dc.subjectmystery shoppingcs
dc.subjectstores in building materialsen
dc.subjectrespondentsen
dc.subjectmystery shoppingen
dc.thesis.degree-grantorVysoká škola báňská – Technická univerzita Ostrava. Hornicko-geologická fakultacs
dc.thesis.degree-levelBakalářský studijní programcs
dc.thesis.degree-nameBc.
dc.thesis.degree-programEkonomika surovincs
dc.titleAnalýza konkurence obchodů se stavebninamics
dc.title.alternativeCompetitive Analysis of Stores with Building Materialsen
dc.typeBakalářská prácecs

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Vysokoškolské kvalifikační práce Hornicko-geologické fakulty / Theses and dissertations of Faculty of Mining and Geology (HGF)