Strategie společnosti Galvamet spol. s r. o.
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Zvardoňová, Lucie
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor´s thesis deals with strategy of the company. Describes, analyses and valutes the current situation of the GALVAMET, Ltd. The first theoretical part concentrates on the general characteristics of the strategic analysis, especially on external and internal analysis. In second practical part is implement mentioned external and internal analysis and the SWOT analysis. The results of the analysis are use to elaboration of proposals and recommendation for the company.
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Import 05/08/2014
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Strategic analysis, strategy of the company, SWOT analysis