Vliv hospodářské krize na činnost podniku

Abstract

The subject of this thesis is the impact of the economic crisis on the functioning of the company KON-KYS, s.r.o. and the purpose is to evaluate the effects of the economic crisis by using the method of financial analysis ratios that will compare the state of the company before and during the economic crisis. Several methods of a company evaluation will be used to evaluate and predict for the purpose of this thesis the future course of the company.

This thesis is divided into five main sections. After the introduction, the second section focuses on the main information about the recent economic crisis, determining the nature of the crisis as seen in previous years and today. The applied methodology will be specified at the end of this section which is necessary to process the application section. The third section evaluates the company´s activities, in which essential information about the company, including its history, information about the product base, competitors, purchasers, and suppliers shall not be omitted. The other essential part of this section focuses on the development of selected items during the time period studied as compared to the development of those items done by the competition. Financial analysis and evaluation of the company are shown in the application section. Subsequently, the results are assessed and summarised, and possible improvements are suggested at the end of each section.

The calculations and comparisons show that the economic crisis has had a negative impact on the company, mainly since 2009. Financial performance has deteriorated due to the changed market conditions. The company has never operated in the red, unlike the competition. The overall evaluation models rate the company as a creditworthy and positive for future development.

Some recommendations improvement are proposed. The main proposal is to introduce quality controls pursuant the ISO standard. This would improve the company’s image, increase the effectiveness of management, and attract new customers. Furthermore, the introduction of regular training, increasing employee motivation, and a return to the core mission of the company are recommended.