Analýza konkurence valašských frgálů na ostravském trhu

Abstract

The aim of the bachelor thesis was to obtain the necessary information to assist in the management of Agnes Bakery on the decision to create a new outlet for traditional Wallachian cake in the center of Ostrava. The paper describes the competition in the market of Ostrava and the characteristics Agnes Bakery. Marketing research was conducted using a questionnaire on the square in Ostrava. The final evaluation is completed on the proposals relating to the owner intends to open a shop dedicated to the true traditional Wallachian cakes.