Dopady fúze maloobchodní jednotky na spokojenost zákazníka

Abstract

The aim of this Bachelor work is to determine the impact of the retail entity merger on customer satisfaction. This Bachelor work shows the familiarization process of the general public with this new co-operative, with newly provided services and subsequent customer satisfaction in the store Jester in Frydek-Mistek. For the purposes of this work, I decided to do a marketing research through a questionnaire survey. Regarding the merger, the impact on the customer was mostly positive. Based on the analysis it was found that consumers are generally satisfied with the store. They are less satisfied with the quality and price of goods.