Marketingový mix

Abstract

The aim of the thesis „The marketing Mix“ is to analyze the current marketing mix of a selected product and to propose a suggestion for the sales increase and the improvement of a position on a marketplace. The paper contains a theoretical and a practical part. The theoretical part deals practical components of the „four P“ conception. This approach is further developed in the practical part and this is focuses on the evaluation of the marketing mix of a specific enterprise. The final part proposes recommendations for the proposal of a new marketing mix.