Společenská odpovědnost firem v ČR

Abstract

The aim is to evaluate the work of communication with stakeholders in selected companies, based on this analysis, then provide suggestions leading to improvement of the current situation. In the theoretical part are characterized by the main concepts related to CSR. Findings from the theoretical part of me was the basis for the analysis of communication process with stakeholders. In the practical analysis of the selected company, I introduced my then dismantle its current status in the selected areas. Based on the shortcomings I have proposed several recommendations on how to develop better communication with stakeholders.