Návrh stratégie vybraného klastra
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Kučáková, Katarína
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The subject of thesis "Strategic Proposal for Selected Cluster" is through strategic analysis, consisting of the analysis of the external and internal environment of the cluster, obtaining a sufficient amount of relevant information to determine own proposals and recommendations for further development of the cluster. In the theoretical part of the work the basic concepts are defined and principles of clustering as well as strategic analysis. Another section heading to use the acquired knowledge for the purpose of analyzing the external and internal environment. The final section is devoted to conclusions and recommendations aimed at eliminating weaknesses and the impact of potential threats.
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Import 26/06/2013
Subject(s)
cluster, tourism, strategic analysis, enterprise strategy, PESTLE analysis, Porter´s forces model, SWOT analysis