Analýza preferencí spotřebitelů na trhu biokosmetiky

Abstract

The goal of my baccalaureate work was on the basic of primary research to provide consumer´s preferences when purchasing biocosmetics. As a form of primary research, I used a questionnaire. Target group are women, because they are most frequent consumers of biocosmetics. In the second part of my work I devote the characteristics of the biocosmetics market in detail. I deal with specify the concept biocosmetics and explain the differences between common cosmetics and biocosmetics. In the part Analysis I evaluate the results of primary research and on the basic of the results I formulate effective recommendations and suggestions for producers and retailers of biocosmetics. The recommendations especially concern to advertising, sales promotion and increasing offer of biocosmetics in stone stores. I believe my work will be benefit for the producers and retailers of biocosmetics.