Analýza marketingové komunikace na trhu výměnných pobytů

Abstract

Thesis focuses on current marketing communication of the Faculty of Economics, VSB-Technical University Ostrava towards international students. Methods of oral survey and focus group were used. It analyses reasons for studying abroad, students' information sources and what influences their decision to go abroad. It also contains an evaluation of current leaflets of the Faculty of Economics and other advertisements which target students. The objective is to come up with suitable content, style and channels of marketing communication, so that more international students will be interested in studying at the Faculty of Economics, VSB-Technical University Ostrava.