Návrh marketingové komunikace pro firmu na trhu stavebních materiálů

Abstract

The thesis deals a marketing communication of Stavebniny ESO s.r.o. The objective of this thesis was to present communication activities of this company, describe and evaluate communication relations with customers and making proposal of marketing communication for company Stavebniny ESO s.r.o. Target groups were consumer market as well as B2B customers. To achieve the objective I used two research methods- a written questionary by 200 respondents and an interview the owner of the company. Based on research results, I made a proposal of recommendations.