Hodnocení činnosti vybraného sportovního klubu

Abstract

This bachelor thesis focuses on the evaluation of the activities of the ŠSK Bílovec sports club, specifically its football section. The aim of the work is to analyze the current state of the club's management and financial operations, identify key external and internal factors affecting its functioning, and propose measures for its future development based on the findings. The theoretical part defines the specifics of sports management, marketing, and the financing of non-profit sports organizations in the Czech Republic. The practical part includes a detailed financial analysis of the organization's economic performance, complemented by situational analyses of the club conducted using PESTEL and SWOT methods. A significant contribution of the thesis is an analysis of demographic trends in the region based on ÚZIS ČR data and a primary questionnaire survey conducted among players and parents of children currently active in the club. The results indicate a high level of member satisfaction but also identify a critical threat in the form of a predicted decline in the youth population. The final part of the thesis contains proposals and recommendations intended to contribute to the efficient operation and further long-term development of the organization.