Analýza chování zákazníků na trhu profesních sociálních sítí

Abstract

This diploma thesis focuses on mapping specifically the analysis of user behavior professional social network. Greatest emphasize is given to analyzing the behavior of network users, and these users segment. Precisely, what users on the network are wondering, how often they log in, or what network elements deemed important to see, how they perceive the network. Quantitative methods of investigation took the form of an electronic inquiry. Based on the research was designed recommendations, which leads to a network visibility, increase traffic and rate of registration.