Měření spokojenosti zákazníků nového nákupního centra

Abstract

The purpose of this thesis was to measure the customers satisfaction with the reconstruction of the shopping centre Zlatá brána. The two stage marketing research was conducted by personal interviews. The first stage took place during the opening of the shopping centre and the second stage was realized after three months of service. The actual purpose of the research was to find out differences in perception and and satisfaction with the shopping centre Zlatá brána. Both of the questionaries included questions about the opening day, satisfaction with internal and external factors of the mall, such as marketing comunication and others.