Analýza marketingového mixu prodejny společenských oděvů

Abstract

The topic of this thesis is the analysis of the marketing mix of a clothing store selling social clothes. The aim of the thesis is to improve the existing marketing mix, ensure customer satisfaction and gain new customers. The first part includes the theory of the marketing mix. The next section describes the methodology of research. The practical part consists of an analysis environment, analysis the current state of the marketing mix, management audit, questionnaire survey and observation. Proposals and recommendations are developed on the basis of all the acquired data. These proposals will ensure better customer satisfaction, improve existing shape of promotion and attract new customers.