Analýza spokojenosti zákazníků s nabídkou sportovních služeb

Abstract

The bachelor thesis is focused on sports-recreational complex Buly-Arena, the interest association, situated in Kravare-Kouty. Special attention was focused on fitness center, bowling and public skating. The purpose of the work was the analysis of customer satisfaction with the offer of sports services, which can be used for recreational sports in this particular sports complex. This work contains the theoretical definitions of terms related to this topic. Further, the work contains methods and research techniques, specially questionnaires and SWOT analysis, which were used for the achieving objectives of this work. The practical part of the work contains methodology of data collection, description of the sports-recreational complex environment, marketing mix and the research itself. Following my evaluation of the data collected, I drew attention to those aspects, with which the customers are dissatisfied and have also attempted to propose possible resolutions how to remove these deficiencies in order to achieve satisfaction, and possibly enthusiasm, of most or all clients of the selected services in this particular sports complex.