Podnikatelský plán na založení cukrárny
Loading...
Files
Downloads
0
Date issued
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská – Technická univerzita Ostrava
Location
Signature
Abstract
This diploma thesis is focused on compiling a business plan for establishing a pastry shop. The thesis is divided into a theoretical and practical part. The theoretical part defines the basic concepts and theoretical foundations related to the business plan. In the practical part of the thesis, the business plan for establishing a pastry shop is compiled. The business plan includes a Lean Canvas, company characteristics, analysis of the company's environment using PEST analysis and Porter's five forces analysis, marketing plan, organizational and personnel plan, financial plan and risk analysis. The thesis is summarized using VRIO analysis and SWOT analysis.
Description
Delayed publication
Available after
Subject(s)
business plan, business, pastry shop, business environment analysis, marketing plan, financial plan, risk analysis, VRIO analysis, SWOT analysis