Strategická analýza vybrané společnosti
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Míčková, Hana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The subject of the diploma thesis called „Strategic analysis of the Selected Company“ is to make an strategic analysis of the selected company and suggest strategies, which could be suitable for the company in the future. The thesis is divided to theoretical part and practical part. Theoretical part describes the specific process of evaluation of external and internal factors that affect a company. In the practical part are applied the methods for strategic analysis. The results of the analysis are summarized in the SWOT analysis, which is used as a basis for specific strategic recommendation for the company.
Description
Import 05/08/2014
Subject(s)
Strategic management, strategy, vision, mission, goals, PEST analysis, Porter´s Five Forces model,financial analysis, SWOT analysis