Analýza spotřebitelského chování na trhu módy
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Vysoká škola báňská – Technická univerzita Ostrava
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The bachelor thesis deals with the description of consumer behavior in the fashion market. Whether consumers prefer fast fashion or slow fashion and why. I was interested in the attributes and factors that are important for consumers when buying fashion. Respondents' attitudes towards fast fashion and how consumers behave after buying fashion, such as how they get rid of clothes.
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slow fashion, fast fashion, consumer behavior