Business plán pro založení specializované kavárny

Abstract

The diploma thesis deals with the creation of a business plan for the setting up a specialized cafe for parents with children under 6 years of age in the city of Frydlant nad Ostravici. The aim of the diploma thesis is to develop a business plan for the setting up a specialized cafe based on selected methods. The partial goal of the work is to evaluate the feasibility of the business plan and to present recommendations and proposals for its implementation according to the facts found. The work is divided into two parts, theoretical and practical. In the theoretical part, the basic terms related to the business plan are described, and in the methodological part, the selected methods are characterized. In the practical part, the business plan of the company itself is drawn up. Essential information about the establishment of the company, business activity, services and products provided is presented here. Analyzes of the business environment and factors affecting the business are developed PEST analysis method, Porter's model of competitive forces, marketing mix of services are used. Personnel security, marketing plan, schedule of preparatory work, planned financial statements, risk analysis and evaluation by SWOT analysis are described here. At the end, a summary, evaluation and recommendations for the analyzed business plan are made.