Komparácia marketingu a managementu dvoch fitness centier

Abstract

This Bachelor thesis is focused on the comparison of marketing and management of Vons Gym and Fitness Club Harmonia, both located in Martin, Slovakia. In the first part, I worked on defining the basic concepts of marketing and management and the various types of their research methods. In the second part, I compared the characteristics, equipment and services that these two centers have to offer, by using research methods. In the third part, I am offering my suggestions and recommendations on how these fitness centers could improve their services and what they should focus their scope on.