Měření atributů kvality života ve městě

Abstract

The topic of my thesis is „Measurement of Specific Attributes of Life Quality in the City“. The primary goal was to find out a level of people´s satisfaction of city called Přerov. Partial goal was comparison results with research from 2003. In the first chapter was introduced the history and the present time of the town and characterized external marketing environment. Theoretical part describes characteristics of services, marketing of the cities and towns, problem of inhabitant´s satisfaction and theoretical knowledge of date´s analysis. In an application part is described compilation of methodology data and analysis of the market research results. Final part of this thesis is focused on the suggestions and recommendations, which would increase inhabitant´s satisfaction in the city of Přerov.